We are proud to announce the launch of ADDINN Group's new visual identity!
ADDINN Group, your ally in digital transformation, proudly announces the launch of its new visual identity, marking the beginning of a new era. After years of dedication and expertise in guiding businesses through defining their strategies and realizing their digital transformation projects, ADDINN Group embarks on a new era with a significant rebranding.
You might be wondering: why this change now?
The old logo was iconic, but this rebranding symbolizes an exciting new phase for ADDINN Group. By reinventing ourselves visually, we reaffirm our commitment to innovation, quality, and excellence in digital transformation. This evolution reflects our desire to remain at the forefront of the industry and to continue inspiring trust in our clients and partners.
- Clarification of our value proposition: We have refined our message to better communicate our expertise and our ability to tackle the most complex challenges in digital transformation. The message is clear and impactful.
- Alignment with vision and values: The rebranding offers us the opportunity to reaffirm our vision and core values. The new visual identity reflects our ongoing commitment to innovation, quality, and customer satisfaction, while embodying our dynamism and entrepreneurial spirit.
- Modernization of brand image: Our new logo and refreshed visual identity represent our commitment to innovation and modernity. The simplicity and elegance of the design reflect our constant evolution.
The heart of our new identity lies in our refreshed logo, merging the letter “a” symbolizing our ambition, an arrow evoking progress, development, and forward momentum, seamlessly integrating the company name, “addinn,” to represent our strong identity.
Refocusing on our identity:
The name ADDINN Group, derived from “ADD VALUE BY INNOVATION,” has seen its slogan evolve as well. From “Innovate for change,” this new slogan underscores our commitment to innovation and continuous transformation, accentuated by the unprecedented challenges of the post-COVID era where the pace of evolution has further accelerated. This slogan symbolizes our determination to embrace change, push the boundaries of creativity, and adapt with agility to emerging challenges and opportunities. In these times of rapid change, it embodies our unwavering resolve to shape a better future, where excellence and flexibility are at the core of everything we undertake.
What remains unchanged:
Amidst this evolution, our unwavering dedication to excellence and our committed team remain steadfast. The quality of our services and our passion for delivering innovative solutions remain our top priority.
Get ready to discover our new identity on our social media and in our email signatures. The adventure continues, and we are excited to share it with you!
